Last time, I said that my niche site updates would come more frequently. I lied on that one. Once again it’s been over a month since my last post. For a quick recap, in Part 1 I talked about coming up with an idea for a niche site. I followed that up with Part 2, where I discuss the research needed to verify if your niche is a viable one. Today, I am going to talk about creating content.
How Do You Create Content?
If you remember back in Part 1, I said that it is best to pick a niche that you are interested in because you will be doing a lot of writing on it. When I chose my niche, I sat down right away and started to write topic ideas to talk about. I found it very easy to come up with topics, which is a good thing because I don’t want to be sitting around trying to think of topic ideas.
So, I suggest you sit down and write down topic ideas and then start writing. I chose some topics that would allow me to write a good deal about. My first 2-3 posts on my niche site are over 2,000 each. From there, I just wrote posts trying to keep them at 500 minimum.
The reason for this is gain traction quickly. I want people to come to my site and keep coming back. If I just write crap posts just to get them out there, my site will fail quickly. Because of this, I make it a point to write with as much detail and information as possible.
Once I have some posts written, I start to schedule them to go live. I scheduled my posts to go live every other day. You could easily publish one every day, but I decided on every other day. I then went back to writing.
Once I had 8-10 good posts written, I decided it was time to start looking for traffic. Understand what I said there. I went to find traffic. As a new site, people won’t be stumbling upon your site through a Google search. You have to let people know you are out there. You may ask why I waited to find traffic. I did so because I wanted to give people a reason to come back. As good as my first post might be, I wanted visitors to see a handful of posts so that they would know that this site was updated regularly and had great content.
To find my traffic, I started out with Google and simply typed in my niche followed by blogs. For example, if my niche was classic cars, I would search “classic car blogs”. I would then look over those blogs that I found and take notes. I was interested in the date of their most recent post, Facebook “likes” and followers, Twitter followers, and comments. I then rank these based on a weighted scale.
I do this because I want the most “bang for my buck” so to speak. If someone hasn’t updated their blog in a year, there is no point in me taking time to visit it. Likewise, if a blog doesn’t have an audience, it isn’t worth my time. (Note that it isn’t worth my time at this moment as I am trying to build an audience. Once I have an audience, those newer and small blogs are very helpful.)
These rankings help tell me which blogs I should focus my attention on. I will also find other blogs in my niche through that blogs comments as well as twitter followers. I will also do another search for “top classic car blogs”. Many times this will get me a return of more popular blogs.
Finally, I search for blog carnivals in my niche and submit my content to them. This will drive targeted traffic to my niche site.
Putting it All Together
I make sure to follow those blogs I find as a good fit and sign up for their RSS feed as well. I then make it a point to comment and share their posts. I haven’t experienced a huge increase of traffic to my niche site through this method, but I do get traffic that is targeted for my niche.
As the days and weeks have gone by, I continue to post on my niche blog and interact with other bloggers as well. I have recently ranked #2 for a keyword on Google, which shows that my hard work is paying off.
In my next post, I will talk about gaining more traffic and trying to rank for keywords.